Have you finally decided to take the plunge and build your own website? It isn’t as hard as at first it may seem. The first step, of course, is to come up with a domain name. There are several keys to keep in mind when picking a name.

Tip number one is to pick a domain name that is easy for your website visitors to remember. Many businesses, schools and organizations have websites these days. Most try to come up with a domain that is close, if not exactly the same as their entity name. For example, Western Michigan University in Kalamazoo has a website: www.wmich.edu. It’s not exactly the same as their school name, but it’s close enough for many people to remember.

Tip number two is to keep your domain name short and simple. Many people like to reserve a name that is long but unique. For example, music blog Just Sayin Is All has the domain www.justsayinisall.com. That may be fun but it’s also hard to remember and to type into a web browser’s address bar.

Keep your name short and sweet and you will be rewarded with traffic and high page search rankings. Try to avoid the mixing up numbers and letters, though you can throw in an occasional dash if absolutely necessary.

At this point, you will want to register your domain. This isn’t a complicated process but it has some distinct steps to it.

As this is a key step in the process of establishing your web presence, you’ll want to take care of it as directly as possible. Fortunately for those involved, it is a simple process that shouldn’t take much time and effort. Most registrars reserve domains automatically via their websites and charge between $6 and $15 per name for their services.

So, you can see that choosing a domain name doesn’t have to be a chore. It can be relatively simple, especially compared to the more monumental tasks involved in establishing a web presence. However, it is a step that must be done and maintained over time.

Clearly, there is nothing complicated about the process. And, unlike most things in life, once you have your domain reserved, it is yours for as long as you decide to keep it.

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